Introducing Edith and Winston

We are delighted to welcome Rebecca from award-winning Edith and Winston Bridalwear to the UWM family. Nestled in beautiful Knutsford, Cheshire, this boutique offers brides something very special. They cater specifically for curvy brides and are experts in couture, ensuring that every bride shines on her big day in a dress that she loves! Let me hand over to Rebecca to explain more…..

Edith and Winston Bridalwear so often hear from brides that they worry about the first appointment. Hopefully, we can help you understand the importance of finding the right bridal shop for you, not worrying about your first visit, and placing your order on time.

Bride looking in mirror

For plus-size brides, research is the key to making sure that your first stop is the bridal shop for you. Call the boutique and ask them all the questions you feel you need to, or email them. A boutique should always make the time to make sure you feel that this is going to be a wonderful experience from the moment you arrive up to the moment you leave, hopefully having found your perfect wedding dress.

Worrying about your appointment is an easy thing to do, but you can lessen your worries if you do the research and find a boutique that stocks plus-size designers and samples in a size 18+. Always be honest and tell them how you feel; you are not alone – this a feeling most of our brides have before entering our boutique.

Bride trying on dress

The next step is making sure that you visit the boutique within the timeframe to order your dress. On average it takes between 5 – 6 months for gowns to arrive from our designers. Once a gown has arrived, depending on the boutique, you will either have your alterations done in-store or with a seamstress who works for herself. You will need around about 6 weeks for alterations. Some can be done quicker, but in busy periods, this might not be possible. Lots of boutiques will have samples which they can sell to you and some have the options to buy from the designers in a quicker time frame. But to make sure that you have enough time for your gown to arrive, you need to make sure you are looking at least 6 – 7 months in advance of your wedding date.

I spoke to one of our wonderful brides Jenny – who left her wedding dress shopping until the very last minute. She kindly explains why:

“When I got engaged I was, obviously, over the moon and instantly set about planning each part of the day in meticulous detail. But there was one thing I avoided like the plague; the dress. Everyone started their enquiries about the wedding plans with: ‘have you found it?! The dress?!’ Instantly my palms would go clammy. I hadn’t tried any on. I didn’t want to look like a sweaty sweet-potato jammed into a bed sheet that gaped open at the back. However- I’d seen Edith & Winston Bridalwear on Instagram and despite their shop being over an hour away I knew that was the bridal shop I wanted to buy my dress from. Although I knew the shop was stunningly stocked with gorgeous plus-size beauties I still phoned to reschedule my appointment twice! I was so nervous that I’d left it right until the last minute. Looking back now it was so silly and so unnecessary. I went in with an idea in my head and Rebecca was so obliging, even when I didn’t fall for the dress I thought I would she took charge and knew the designs that would suit. So much so that I had two favourites at the end- something I never thought possible! If I could go back and change one thing about my wedding planning it would be: to pick up the phone sooner. I needn’t have worried- everything was perfect.” Jenny Brear – March 2016 Wedding

Some brides want to order the dress as soon as they can. Some boutiques may not be keen on a bride ordering too early – they worry fashions will change and you may have a change of heart. We believe you come in when you are ready. If that is 12 months before the big day, then please make an appointment! Brides who order in advance will have to speak to the boutique to check with them on their policy of storage. Unfortunately, at Edith & Winston Bridalwear we don’t have the room to store your gown, which means your dress will come home with you before your big day. I would always suggest to a bride that ordering in advance means that if there are any issues with your dress, we have time to help you.

Bride sitting in wedding dress

Remember, you must visit your bridal boutique when you feel ready, not when your parents tell you to or when you feel pressured by a bridesmaid. You should have the most amazing experience when trying on a wedding dress. Keep in mind time frames for ordering and if in doubt, ring the boutique for a chat. Weekdays are the quietest here at Edith and Winston Bridalwear, so give me a call and we can go through all your questions! Hopefully, we’ll reassure you that you can find your perfect wedding dress.


For further information on Edith and Winston, visit the website: edithwinston.co.uk
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