We are very excited to introduce and welcome Amanda Alexander to Ultimate Wedding! Amanda is a top wedding and party planner based in Hertfordshire & London and organises modern luxury weddings. We’ve taken a few moments to find out a bit more about Amanda and her business.
Who are you, and what do you do? And why do you do it?
My name is Amanda and my company is called Amanda Alexander Ltd. Amanda Alexander is a Luxury Wedding and Party Planning Company based in Hertfordshire & London.
One of the reasons I ventured into the wedding industry is because I absolutely love working with people. I enjoy bringing them together through joyous occasions.
Prior to entering the wedding industry I worked in law and corporate for over twenty years in the UK and USA, in my last role I was employed as a Senior United States Immigration Paralegal. During that time, (on a voluntary basis) I planned and coordinated weddings for family and friends, which felt like second nature to me.
When I was made redundant in January 2015, I felt my time had come to leave the confines of the office, pursue my dreams, and qualified as a Journalist with a Masters in Television Journalism in 2016 from Goldsmiths University. At the end of the course, I realised what I really wanted to do, which was to utilise my academic, vocational and practical skills to create unique weddings.
I also hold a Bachelor’s degree in Law, Certifications in Hospitality & Management, Event Design & Styling and a Diploma in Wedding Planning.
What makes you unique? How do you stand out from the crowd?
We are unique because we combine the traditional use and styling of venues, flowers, candles etc with modern media technology, which includes telling a couple’s story through digital media at their wedding and reception venues.
We also provide our clients the exciting opportunity to not only film their wedding through HD cameras, but also live stream it to give non-attendees the wonderful experience to be interactively involved in their special day. This footage can also be edited and inserted into our beautiful, elegant digital wedding albums.
When did you start your Company?
I started my company on the 1st October 2016, but launched it through my website on the 23rd of March 2017.
What inspires you? Who in the industry do you look up to?
Being new to wedding industry I’ve been inspired by many lovely people. Everyone has been very supportive, willing to help and share their knowledge. I look up to a lot of people in this industry as each one has a special gifting in their respective field.
Do you let trends influence the products you stock/ service your provide?
I don’t necessarily follow trends, I’ve always been individualistic in my choices. I like to know what’s out there and if it’s something I think could benefit my clients then I’ll take it on board.
What is your greatest achievement to date?
Being bold to step out of my comfort zone and not going back to a steady job with pay.
What do you see as the future of your Company?
I would love to plan weddings in St Lucia, other Caribbean islands, New York and have offices in both those countries in about five years time.
What else can you tell us about you?
My motto is ‘Love is Life and Life is Love’, and I try to live by this rule every day. I’m warm, kind, friendly, enjoy laughing but also know when to be professional. I don’t like being late and love working with positive minded people.