• Amelia George Bridal

    Tring, Hertfordshire

Amelia George Bridal is a bridal boutique in Tring, Hertfordshire, specialising in discounted designer ex-sample and pre-loved wedding dresses, as well as gorgeous accompanying accessories. Owner Katherine prides herself in providing a luxury experience to rival any other designer boutique, whilst at the same time saving you up to 70% off the cost of your stunning designer wedding dress. Her collection of over 85 off-the-peg wedding dresses, from size 8-26, currently includes renowned designers such as Justin Alexander, Pronovias, San Patrick, Sassi Holford, Benjamin Roberts, Mon Cheri, Alan Hannah, Ronald Joyce, Mori Lee, White Rose, to name a few.

Her approach is a friendly, personal, and dedicated one as she fully understands the importance of choosing the right dress for your wedding day. Her ‘appointment only’ service means you will have exclusive use of the entire boutique to find your perfect dress. Katherine will be involved in all aspects of helping you find ‘the dress’, drawing on her 17 years experience in the fashion industry, including the last 4 as a partner in a Bedfordshire bridal boutique.

With a first class honours degree in Fashion Design, she also offers an in-house alterations service so you will feel like your dream dress is made for you, and can offer you personalised advice concerning any alternations that are needed before you commit to your dress.

Buying a discounted wedding dress does not mean making sacrifices. Get in touch now to book your exclusive appointment in her friendly boutique and see for yourself how amazing it can be to find your dream dress at a hugely discounted price.


Absolutely amazing! I went in today for the sale, for my first bridal shopping experience. I’ve walked away with a gorgeous dress. Katherine was patient, informative and so fun!

She went above and beyond to make sure I went home with my dress. She had tissues at hand for when I cried! Thank you Katherine! I found the one.


I have found my more than perfect wedding dress thanks to Katherine. It wasn’t easy to find the perfect wedding dress because of my size and body shape and I thought I wouldn’t be able to wear the “princess” kind wedding dress and would have to go with something simple and disappointing, but thanks to Katherine who is very professional and very friendly and understanding I found my princessy wedding dress and I felt like the most beautiful woman in the world on our wedding day. Highly recommend.


Katherine is a very talented lady who transformed my wedding dress from a plain a line shape to a beautiful mermaid style. She is extremely forthcoming with ideas and will definitely find you the ideal wedding dress for your big day. Always professional and very reasonable.