• Blue Nile

Founded in 1999, Blue Nile has a simple philosophy: We offer high-quality diamonds and fine jewellery at outstanding prices.

We consider it our mission to take the mystery out of your purchase by offering only the finest quality loose diamonds and jewellery available, along with expert guidance and education.

Our jewellery is crafted with superior materials and inspected against exceptional quality standards—at savings of 20 to 40 percent compared to traditional jewellers. We’re confident that you won’t find a better diamond or piece of jewellery for the price.

The quality and value of our jewellery has allowed us to be part of over 500,000 engagements, and many more weddings. Blue Nile has quality fine jewellery for any occasion, whether you’re looking for an engagement, wedding or anniversary ring; jewellery for a special occasion; that something blue for your wedding; or an everyday piece to compliment any outfit.

We handcraft every piece of Build Your Own Diamond Jewellery® and deliver most diamond/setting combinations within two weeks. Should you prefer something more quickly, we have thousands of ready-to-wear jewellery pieces available to ship immediately. Whichever choice you make, our commitment to quality remains the same. Once your order has processed through our workshop in Dublin, we ship your jewellery securely at no additional cost to you.

If you aren’t completely satisfied upon receiving your order, you are welcome to return it within 30 days. Even Build Your Own Diamond Jewellery® is returnable, without restocking fees.

We are committed to being your jeweller for life, and look forward to celebrating special moments with you.


This ring exceeded my expectations! Absolutely gorgeous!!! The purchase process was above and beyond any I’ve ever experienced. Picking out a diamond with every one of you diamond experts was an absolute pleasure; they were knowledgeable, friendly, patient, and never in a hurry to get off the phone. I would never have made a purchase this large on line if I hadn’t heard so many rave reviews from others, and now I know they were absolutely right and I would re om end you guys to anyone!

– Andrey, Apollo Beach, FL

I have been a Blue Nile customer for years and NEVER had an issue. When it came time to go engagement ring shopping I was a bit overwhelmed but once I made the choice I knew in an instant. This ring is fabulous!!! I was nervous when shopping because not being able to see what I was buying and not being able to try it on was very overwhelming. The pictures on the website of this ring are true to what you are getting for your money. The setting itself is a high quality platinum setting. Once paired with your diamonds the ring is stunning. My fiance and I are both amazed at the quality of the diamonds and the ring. Dealing with Blue Nile you know you are getting TOP NOTCH service. We had to send the ring back to be re-sized with no hassle or issues at all!!! I love my ring, it’s gorgeous and I’m glad we made the decision to choose this setting and the princess cut stones with it. You will not be sorry!! Once again Blue Nile…terriffic!!!

– Anonymous

Smart retailers have long figured-out that good service equals sales. If it were not for the exceptional quality of service these retailers have provided consumers, online spending would not have flourished to the extent it has over the last 10 years of ecommerce,” said Chuck Davis, Chairman of Shopzilla. “The BizRate Research Circle of Excellence Awards serve to acknowledge those industry-leading retailers who make their customers a priority and raise the industry bar at the same time

– Circle of Excellence Platinum Award, Bizrate.com