After we analysed the results of our reader survey last year, we were surprised at the number of brides heading to either the high street/department store or online for their wedding dress. This equated to 60% of our readers! Read the wedding trend results here.

Over the past few years, we have seen an increase of high street and online brands launching their very own bridal collections. From elegant and traditional designs to modern and sleek, these collections are seriously stunning. Seeing them up-close at industry events have given us confidence in the quality too.

If you’re on a tight wedding budget and seeking an affordable wedding dress, these retailers may be perfect for you! Spending less on your dress means you could spend more on jewellery you can wear again or a bit more on your honeymoon.

French Connection

With modern contemporary designs, French Connection has a beautiful range of wedding dresses. From delicate lace to exquisite embellishments, there’s a gown for every bride and also extremely affordable!

Emelina Embellished Wedding Dress, £295
Isla Embellished Column Wedding Dress, £295
Estelle Embellished Wedding Dress, £225

Lipsy London

Whether you’re a fan of luxurious lace or a minimalist satin maxi dress, you’ll find a gorgeous gown by Lipsy London. Our editor has been a firm fan of the Lipsy brand for many years and she is in love with this collection!

Vanessa Floral Embroidered Lace Maxi Dress, £200
Cowl Neck Maxi Dress, £80
Meghan Sequin Lace High Neck Maxi Dress, £220


With seven new bride and bridesmaid styles in Whistles‘ 2019 collection, this is one bridal collection to take a look at! Designed for the contemporary bride with each design crafted from the finest materials and on-trend details.

Whistles Rose Wedding Dress, £599
Rose Ivory/Multi Wedding Dress, £599
Clementine Ivory Wedding Dress, £499
Scarlett Ivory/Multi Wedding Dress, £649


If you’re searching for an extremely cost-effective wedding dress, Bonprix has some utterly stunning dresses all under £100. There’s a mixture of intricate traditional designs to more modern looks to suit all styles.

Bonprix 2019 Wedding Gowns
Wedding Dress with delicate lace trim, £94.99
Bonprix 2019 Wedding Gowns
Wedding Dress with flattering V-neck, £69.99
Bonprix 2019 Wedding Gowns
Wedding Dress with flattering wrap bodice covered in lace, £69.99


With a fair few designs to choose from, ASOS has a great selection of wedding dresses at all different price points. We’ve featured the new ASOS EDITION collections, but you’ll also discover dresses from other brands on the website.

ASOS EDITION Embellished Cami Wedding Dress, £180
ASOS EDITION Long Sleeve Lace Bodice Maxi Wedding Dress with Pleated Skirt, £120
ASOS EDITION Satin Panelled Wedding Dress with Fishtail, £95

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